Pragmatic - be a down-to-earth person and do things conscientiously. From birth, it is to walk well step by step, not sloppy, willing to spend a lifetime to walk that short road well. Give more thought, be realistic, don't have illusions, simplicity is beautiful, and pragmatism is actually a simple life.

Innovation - simply put, a means of creating something new using existing natural resources. The starting point of innovation lies in problems, the key to innovation lies in breakthrough, the essence of innovation lies in novelty, the foundation of innovation lies in inheritance, and the purpose of innovation lies in development. The so-called innovation is an activity aimed at a certain problem, for the purpose of development, on the basis of inheriting the existing knowledge and experience, boldly breaking through the conventions and traditions, and striving to form new things, new programs, new designs, new technologies, and new theories.

Enterprising - work hard to move forward, determined to make a difference. Enterprising is an upward spirit. Enterprising can obtain the glory of life; enterprising means beyond mediocrity; enterprising should become a lifelong thing.

Integrity - Honesty and trustworthiness, integrity is true, good and beautiful, it is the basic creed of our establishment, the basic principle of our work, and the basic direction of our actions.

Mutual aid - mutual help Love is the seed of virtue, a kind of social warmth full of humanity, sympathy, concern and giving to others, the embodiment of human virtue, conscience and education, and the human foundation of social stability. The reward for loving giving is that you receive the love of others.

Responsibility—Have a sense of responsibility and a sense of mission for your work, and be clear about your responsibilities, rights and obligations in your daily work.

Passion - Be as passionate about the work process as life, love your job, have your own dreams and make unremitting efforts to realize your dreams.

Win-win - Win-win means that two or more parties in the cooperation can jointly obtain benefits and develop a profitable one. The goal of win-win cooperation is definitely not a problem. As long as the product brand is established and there is a strong marketing team, there is no need to worry about the lack of development direction. Unity is strength, and with strength, a win-win goal can be created.